About The Magazine
The world around us is flooded with various advertising and communication tools with an exponential growth in technology and the IT world. Despite all this, the print media still continues to occupy a premium position in the media planner’s list.

The transition from Stone Age to Signage has led to great implications and applications of various signages. The glitter, glamour and concentration on retail promotions, visual merchandise, P.O.P and signage has led to a tremendous growth of the signage industry and with the growing Mall Culture and Retail Boom in swift progress, there is a constant demand to stay abreast with the latest news and updates in and around the world.

Sign & P.O.P World is a one stop solution to meet these needs. It is India’s most widely read bimonthly signage, Point of Purchase and promotion magazine.

With enriched content and growing print run including international circulations, it is the most sought after magazine to reach out to the industry professionals as well as the corporate world and every effort is made to ensure that the advertisers get maximum response from their adverts.

Sign & P.O.P World proudly exercises a strong goodwill and brand equity in the mind of the consumers and its dedicated readers. It has taken over as “an authoritative voice” in the Signage industry nationwide and should be an essential incorporation in your Marketing Plan for the year.

The journey from the earlier editions of ESP World to Sign & P.O.P World, from being a quarterly magazine to a bimonthly has been a very inspiring one. We aim to keep revamping the magazine as per the new market trends and keep you abreast with the latest in the world around you.

Sign & P.O.P World is published by Media2Kgroup, a much established company with a background in advertising and publishing and an experience of over three decades in the industry. It has produced publications of repute with a mission to bridge the gap between the advertising and corporate world, eliminate the need to search for information on the industry segment and an aim to give customers a stimulating experience through publishing the best known facts and news.